Marketing privacy notice (business-to-business)

Last updated 2 September 2026. Draft prepared for professional legal review; not yet reviewed by a solicitor.

If you received an email from Callkept about your business's website and enquiry handling, this notice explains why.

Who is contacting you

Callkept, a service of mAIb Tech LLC, 8 The Green, Suite R, Dover, DE 19901, USA. Reply to any email or write to callkept@maib.io.

Why you were contacted

Your business appeared in public sources (OpenStreetMap, Companies House, your own website) as an incorporated UK company operating in a trade we serve. Our automated auditor looked at your public website and found specific, observable issues in how inbound enquiries are handled. We emailed a business role address (e.g. info@) to share those findings and offer a relevant service.

Lawful basis

Legitimate interests (UK GDPR Article 6(1)(f)), supported by a documented Legitimate Interests Assessment. Under PECR we contact corporate subscribers only (companies, PLCs and LLPs); we automatically exclude sole traders, non-LLP partnerships and any address we can't verify as corporate.

What we hold

Business name, website, company number and status, a public role email, and our audit observations. We do not buy lists, scrape sites that prohibit it, or use named-employee data for outreach.

Limits

At most three emails; we stop on any reply, bounce or opt-out. Never phone or SMS marketing.

Opt out

Use the unsubscribe link in any email or write to callkept@maib.io. We keep your address on a permanent suppression list so it is never re-added.

Retention

Prospect records are deleted 12 months after collection unless you engage with us.